How pharma can excel in customer experience
A look at what makes a good customer experience and how pharma marketers can deliver on it, including data and perspective from Houda Kamoun Follot, our Chief Strategy and Marketing Officer.
A look at what makes a good customer experience and how pharma marketers can deliver on it, including data and perspective from Houda Kamoun Follot, our Chief Strategy and Marketing Officer.
A new national survey of US healthcare professionals (HCPs) highlights the challenge different specialists have keeping up with clinical information, and opportunities to address it.
Recent data highlights what patients—especially those with chronic conditions—expect from their providers, including prescription support and check-in surveys.
Multichannel engagement works. But ensuring that it works at peak performance requires an integrated design that’s measurably greater than the sum of its parts. Here are just a few examples of how our wide array of digital products combine to engage healthcare professionals with…
Recent findings from DRG’s Taking the Pulse 2017 survey of U.S. physicians offer several clear recommendations for pharma companies looking to better engage healthcare professional audiences.
In the years we’ve spent engaging healthcare professionals with relevant clinical and brand messaging, we’ve discovered a lot about their needs, concerns, and behaviors. We use these insights to build experiences that help life sciences companies better connect with their customers to…
Lately, the U.S. media seems to report on a new or imminent change in policy almost daily. Not surprisingly, healthcare providers (HCPs) are thinking about how this new administration will impact their practice. One political conversation in particular, the fate of the Affordable Care…