A new report from McKinsey cites pharma execs from Biogen, Shire, Roche, and others on the elements of a successful brand launch. Many of their comments reflect how we work with our clients to promote brand messages across multiple audiences, over time, and around the globe.
Is there a magic formula for delivering
content that engages time-strapped health care providers?
It might not be magic, but there is a
formula, and it combines a deep understanding of how different types of
providers are likely to engage in a message with the educational formats that…
A recent segment featured on our digital HCP communities illustrates the power of our crafted Test & Teach™ interactive, expert-led approach to helping clinicians sharpen their expertise when it comes to making decisions that impact patient care.
Steve Smith, PA, MDE
As the biosimilars market heats up—and with the FDA likely to approve more of them for the US in coming months—the market will be challenged to achieve widespread physician adoption. Meanwhile, news of the FDA’s draft guidelines that
Clearly, today’s healthcare professionals are hungry to connect – with their colleagues, with the latest clinical information, and with trustworthy, high-value content on relevant therapies and treatments.
By Robert MacMillan, VP of EHR and Innovation
“My doctor told me I have [condition] on Thursday and gave me a prescription but I haven’t gotten it yet. If I don’t get the meds what’s the worst that will happen?”
That’s how one member of our online health community,
By Brad Davidson, PhD
There is a belief among many healthcare communications and brand managers that multi-channel marketing (MCM) is a substitute for human interaction—and a poor substitute at that, one whose relevance was forced upon the industry as a direct reaction to the rise of…
By Patrick Aysseh, President of Tomorrow Networks (a division of Aptus Health)
Why did a generation of kids want their MTV? At the very basic level, it was the exposure to new, easily digestible content — whether you were a metal-head, into new wave, or a music newshound — 24 hours a…