How pharma can excel in customer experience

A look at what makes a good customer experience and how pharma marketers can deliver on it, including data and perspective from Houda Kamoun Follot, our Chief Strategy and Marketing Officer. “It’s clear that, while customer experience doesn’t demand a particular channel, pharma must ensure it follows doctors’ channel, topic and format preferences if messages are to be deemed relevant by their intended audience.”

Read the full article here.

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